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Tips for Using Video to Enhance Your Business


Today I’m here with Heather Roxburgh from the Roxburgh Group, coming to you live from a video shoot to give you a few tips on making great videos to enhance your business.

First of all, the sound for your videos has to be awesome. Consider investing in sound equipment like a good microphone. We plugged our microphone into an iPhone for this video.

Next, find a location that works for you. Depending on what we’re filming, we may hammer out a quarter’s worth of videos during one shoot.

Even if you make a few mistakes,

don’t worry – that’s what editing is for!

To make high-quality videos, consider hiring a designer or investing in some editing software. You should also write out and practice some scripts. You still might make some mistakes or stammer, but that’s what the editing software is for! Just write a script, test it out, and make a video.

If you’re just getting started, Vyral Marketing is a great option for you. They send you topics and you shoot your videos on an iPhone or webcam. Then, they edit the videos, create accompanying blog posts, and email everything out to your database. It’s a true one-stop shop, and they do a tremendous job at a great value.

You can also hire an intern or graphic artist to edit the videos if you are interested in something a little more high-end.

If you have any questions, visit our website or give us a call. We would be happy to help you!


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